Shop Outside the Box – When you shop outside the box and support neighborhood businesses, you support local merchants who care about their community. Neighborhood business owners are the unique breed of people who invest in their neighborhoods every day by providing goods and service to the folks who surround them and beyond. Many, especially the ones that are members of their local business associations and thus members of the Neighborhood Business Alliance (NBA) are actively working together to make their neighborhood business districts and all 20 neighborhood business districts in the urban core of the city of Grand Rapids better places. Support neighborhood businesses – Shop Outside the Box!